📖 handbook/🤓how we get users/GTM Prioritization & Roadmap/Paid Ads

Paid Ads

Dependencies
SEO + proven messaging
Key Metric
CAC / LTV ratio + ROAS + Demo requests
Notes
Google / LinkedIn ads - expensive for B2B but needed for retargeting + demand capture
Primary Motion
PLG
Priority
33
ROI Score
2
Teams
Performance Marketing
Time to Impact
Quick (0-3mo)
To Hire
Performance Marketer
Type
Outbound