Customer Referrals

Dependencies

Retention (#3) + proven metrics

Key Metric

Referral rate + Referred pipeline

Notes

In-app link sharing → credits (PLG). Leverage 40% meeting boost + 30-35% velocity improvement metrics

Primary Motion

PLG

Priority

6

ROI Score

7

Teams

CMO

Time to Impact

Quick (0-3mo)

To Hire

Part-time coordinator

Type

Inbound

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