📖 handbook/🤓how we get users/GTM Prioritization & Roadmap/Content: Email Nurture

Content: Email Nurture

Dependencies
Activation (#2) + Blog (#20)
Key Metric
Email open rates + Click-through + Conversion to paid
Notes
Drip campaigns for trial users - educational sequences about scoring. Drives PLG conversion
Primary Motion
PLG
Priority
24
ROI Score
6
Teams
Content
Time to Impact
Medium (3-6mo)
To Hire
Content Marketer
Type
Inbound