Content: Blog

Dependencies

SEO (#7)

Key Metric

Organic blog traffic + Time on page + Demo requests

Notes

Public handbook approach - educate not oversell - PostHog style. Top of funnel awareness

Primary Motion

Brand/Awareness

Priority

20

ROI Score

5

Teams

Content

Time to Impact

Long (6-12mo+)

To Hire

Content Marketer

Type

Inbound

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